Branding is not only my passion, it’s at the core of everything I do. I believe that capturing its essence brings uniqueness and meaning to every project, big or small
I’m a brand and interface designer — based in Dublin, Ireland — passionate about building and growing brands for over a decade.
I specialise in brand, visual, and interface design. I’m a detailed-oriented designer that believes in simplicity and craftsmanship — no two brands are the same!
Whenever I can, I like to venture myself with custom hand-lettering, illustration, icon design, and motion graphics.
On a more personal level, I’m an avid runner — recently ran my first marathon! — an average climber, and a bit of a gym rat! I also enjoy cooking and baking, hiking or walking while listening to music or a fun podcast.
First design hire. Executed a rebrand from ideation to launch. Established a cross-company design culture. Currently leading brand and product design.
2016-2021
Brand and creative direction for Poppulo. Drove design initiatives that influenced marketing campaigns, and product development. Led website strategy and refresh from design to implementation.
2015-2016
Worked closely with brand strategists and the creative director to conceptualise, plan, and deliver campaign assets for clients on the healthcare, retail, and technology industries.
2014-2015
Branding, strategy, and social media for early stage start-ups and mid-size companies in the technology, finance, and healthcare industries.
2012-2013
Responsible for research, ideation, execution, final presentation and delivery of creative assets, including branding, digital, and print.
contact me
Looking to rebrand your business, just starting out, or an agency in need of a contractor? I‘d love to hear more!