Branding is not only my passion, it’s at the core of everything I do. I believe that capturing its essence brings uniqueness and meaning to every project, big or small
About me
I am a detailed-oriented designer specialised in brand, visual, and interface design. Crafting memorable brands and building intuitive products for over a decade.
Currently leading brand & product design at Qualio and helping life-sciences companies go to market faster.
Whenever possible, I like adding a touch of personality to my projects by creating custom hand-lettering, illustrations, or iconography.
On a more personal level, I’m an avid runner — recently ran my first marathon! — an aspiring climber, and a bit of a gym rat! I also enjoy cooking and baking, hiking or walking while listening to music or a fun podcast.
First design hire. Executed a rebrand from ideation to launch. Established a solid cross-company design culture, proudly leading brand and product design.
2016-2021
Brand and creative direction for Poppulo. Drove design initiatives that influenced marketing campaigns, and product development. Led website strategy and refresh from design to implementation.
2014-2016
Worked closely with Brand Strategists and the Creative Director to conceptualise, plan, and deliver campaign assets for clients on the healthcare, retail, and technology industries.
2012-2014
Responsible for research, ideation, execution, final presentation and delivery of creative assets, including branding, digital, and print.
Sometimes, I write
Contact me
Looking to rebrand your business, just starting out, or an agency in need of a contractor? I‘d love to hear more!