Laura Ungrad
designer
crafting memorable
Branding is not only my passion, it’s at the core of everything I do. I believe that capturing its essence brings uniqueness and meaning to every design.
Projects
Product Design & Branding
Reimagining Qualio’s product navigation
From cluttered chaos to intuitive design — the enhanced and modernised product navigation that boosted efficiency by 40% within a quarter
Design Systems & Branding
Building a design system at Qualio
The foundation that increased productivity and unified the Qualio brand
About me
I am a detailed-oriented designer specialised in brand, visual, and interface design, crafting memorable brands and building intuitive products for over a decade.
Currently leading brand & product design at Qualio, a software development company helping life-sciences businesses bring products to market faster.
Whenever possible, I enjoy adding a touch of personality to my projects through custom hand-lettering, illustrations, or iconography.
On a more personal level, I’m an avid runner, an aspiring climber, and a bit of a gym rat! I also love cooking and baking, as well as hiking or walking while listening to music or a fun podcast.
2021-Present
First design hire. Executed a rebrand from ideation to launch. Established a solid cross-company design culture, proudly leading brand and product design.
2016-2021
Brand and creative direction for Poppulo. Drove design initiatives that influenced marketing campaigns, and product development. Led website strategy and refresh from design to implementation.
2014-2016
Worked closely with Brand Strategists and the Creative Director to conceptualise, plan, and deliver campaign assets for clients on the healthcare, retail, and technology industries.
2012-2014
Responsible for research, ideation, execution, final presentation and delivery of creative projects, including branding, digital, and print.
Contact me
Looking to rebrand your business, just starting out, or an agency in need of a contractor? I‘d love to hear more!