Branding the largest global event in employee comms
Engage, formerly known as Poppulo Customer Summit, rebranded to become one of the largest global events in employee communications.
Project overview
Project type
Branding
What we did
Brand Strategy & Positioning
Logo & Brand System
Illustration
Iconography
Event Marketing
Model / Company size
B2B / Established company
Expanding the customer base with event marketing.
Engage began as a customer-only conference called the Poppulo Customer Summit. In 2019, it opened up to the entire employee communications community and quickly grew into one of the most significant global events in the field.
Engage 2020, originally planned to take place in London, had to adapt to an online format when the pandemic hit. The impact was surprisingly positive, allowing a much larger audience to join. More than 6,000 people registered, with 3,000 virtual live attendees, resulting in a 20x increase from the 150 in-person attendees the previous year.
Our approach
Increased brand awareness and recognition
The new event brand enabled Poppulo to gain visibility in the employee communications industry, increasing conference attendance by 20x the following year.
Distinct look with alignment and consistency
The event branding drew on its parent brand, Poppulo, preserving its core while adding custom elements to distinguish the event.
Bringing personality to each event location
The communications and event branding were personalised according to each location, bringing character and relevance to each edition.
