Qualio rebrands to accelerate market growth
Following a decade in business, Qualio rebranded to accelerate market growth and positioned itself as the new leader in quality systems for life sciences
Project overview
Role & responsibilities
Logo, brand guidelines, marketing strategy
Timeline
May-November 2021
Designed for
Prior to the rebrand, Qualio lacked a unified design language, with no brand guidelines or design system in place. The inconsistent brand presence across all channels negatively impacted Qualio’s brand awareness and reputation, making market expansion and overall growth more challenging.
The rebrand brought clarity, consistency, and a fresh start. Within the first 12 months post-rebrand, Qualio acquired 350 new customers and grew its organic social brand presence by 200%.
The solution
A vibrant new look and feel
The Qualio brand is bold, bright, elegant, and energetic. The logo carries simple, but yet remarkable features.
Unifying the Qualio brand
The brand guidelines and design system provided Qualio with a consistent and cohesive identity that is easy to replicate and scale.
Supporting expansion and growth
The refreshed brand enabled Qualio to expand its markets, resulting in 350 new customer acquisitions throughout 2022.
We gained 350 new customers in the first year following our rebrand and website refresh. I’m positive this success is directly tied to our efforts in establishing a more consistent brand.
—
VP of Marketing, Qualio
Our brand must be aligned with our vision and goals, and that is why I am so excited for this new chapter. I am confident that we have created a solid brand that is the foundation to our success in the future.
—
CEO, Qualio
