Qualio rebrands to accelerate market growth
Following a decade in business, Qualio rebranded to accelerate market growth and positioned itself as the new leader in quality systems for life sciences.
Project overview
Project type
Branding
What we did
Brand Strategy & Positioning
Logo & Brand System
Brand Guidelines
Illustration
Iconography
Website Design
Brand Launch
Model / Company size
B2B / Medium size scale-up
Aligning vision with goals and future-proofing our brand.
Prior to the rebrand, Qualio lacked a unified design language, with no brand guidelines or design system in place. The inconsistent brand presence across all channels negatively impacted Qualio’s brand awareness and reputation, making market expansion and overall growth more challenging.
The rebrand brought clarity, consistency, and a fresh start. Within the first 12 months post-rebrand, Qualio acquired 350 new customers and grew its organic social brand presence by 200% across all channels.
Our approach
A vibrant new look and feel
The Qualio brand is bold, bright, elegant, and energetic. The logo carries simple, but remarkable features.
Unifying the Qualio brand
The brand guidelines and design system provided Qualio with a consistent and cohesive identity that is easy to replicate and scale.
Supporting market expansion and growth
The refreshed brand enabled Qualio to expand its markets, resulting in 350 new customer acquisitions throughout 2022.
