Developing and evolving the Poppulo brand
The rebrand that boosted Poppulo’s revenue by 25% in the first year and increased brand awareness across all digital channels.
Project overview
Project type
Branding
What we did
Brand System
Brand Guidelines
Illustration
Iconography
Typography Style
Photography Style
Website Design
Model / Company size
B2B / Established company
From email marketing to an internal communications leader.
Before the rebrand, Poppulo (formerly Newsweaver) was an email marketing software company slowly pivoting to the employee communications market. The new name and brand came to empower this change and take the company to a new level.
During my time at Poppulo, I was responsible for developing and evolving their corporate brand. The rebrand propelled the company forward, driving 25% revenue growth in the first year and exponentially increasing brand awareness across all digital channels.
This success was the result of a series of marketing campaigns and consistent brand language that enabled rapid market expansion.
Our approach
Bringing people to front and centre
People were at the core of the Poppulo brand, and the visual language spoke for itself, resulting in a strong, vibrant identity. Brand recognition grew by 200% within the first year.
Consistency that led to recognition
The brand guidelines and design system enabled Poppulo to expand consistently with ease. From marketing to product, all creative initiatives had those systems as a source of truth.
Exponential expansion and growth
Within the first few years of the new brand, Poppulo had 60% market penetration in Europe and 15% in the USA. Geo-targeted marketing campaigns and events were the main driver.
