Branding • Creative Direction
Branding for Engage, Poppulo’s annual employee communications conference. The main goal was to create a unique, timeless, and distinct brand, while keeping it in line with Poppulo’s primary brand identity. Engage used to take place at a different location every year, but since the pandemic it has become a virtual event.
Adapting over the years to succeed
Engage started as a customer-only conference — formerly known as Poppulo Customer Summit — but quickly expanded to become a global event in employee communications. Each year, Poppulo took Engage to a different location, and all event branding was customised according to the host city. Due to the pandemic, the 2020 edition — initially planned to take place in London — was hosted online and became a huge success, providing attendees with a unique platform experience.
Engage is one of the top industry events of the year, attracting more than 6,000 registrants annually. We bring together comms leaders from around the world, which creates a unique platform for idea exchange and collaboration.”
— Chief Marketing Officer, Poppulo
Distinct look with alignment & consistency
The conference branding was highly influenced by its parent brand, Poppulo. The main goal was to give the event a distinct look, but keep it aligned with Poppulo’s identity. Knowing I had to preserve the main features, such as typeface and colours, I drove the focus towards giving Engage custom elements, such as quote marks, and injecting some landmark iconography in the branded assets.