Branding • Marketing • Website
Rebrand for Qualio, a leading software company in the life sciences industry. I began with a brand refresh, that led into building a complete brand manual and design system, creating a cohesive and contemporary identity system — later applied across website, social, event branding, editorial, and more.
Qualio’s growth in numbers:
Since the rebrand…
more followers on social
increase in page visits
As CEO, I am immensely proud of our history and accomplishments to date. Our brand must be aligned with our vision and goals — and that is why I am so excited for this new chapter. I am confident that we have created a solid brand that is the foundation to our success in the future.”
— Founder & CEO, Qualio
A vibrant new look and feel
The Qualio brand is bold, bright, elegant, and energetic. The logo carries simple, but yet remarkable features. Qualio’s core values are to be easy, scalable, trusted, and vibrant. The colour palette embodies the energy and excitement present within Qualians.
Our new visual identity reflects the big mission Qualio has and also portrays the energy of our people and our passion for delivering an incredible customer experience in everything we do. I am excited that we have created a solid, timeless, and unique brand that will last and adapt as we grow.”
— VP of Marketing, Qualio
Unifying the Qualio brand
Prior to the rebrand, Qualio had no unified design language. There were no guidelines or systems in place to apply the logo and brand elements in a consistent way. This issue was negatively impacting Qualio’s brand awareness and image reputation. The new system brought clarity and allowed the brand to be expanded further with consistency.